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Friday afternoon talk at Stanford with HCI: Designing Experiments for Behavior Change

Join us on Friday with the HCI group.  Kristen, Irrational Labs co-founder, will go over designing experiments for behavior change



April 25, 2014, 12:50-2:05pm, Gates B01 · Open to the public
CS547 Human-Computer Interaction Seminar (Seminar on People, Computers, and Design)


Talk summary:

We now have an overflow of user data and web analytics to understand what is going on in our products, the drag and drop testing tools available to do tests and the agile project structure to support some uncertainty… there is only one thing left. What do we actually want to test?
Kristen will describe principles of product design that stem from human decision biases and propose a discovery and design process that, from her experience, can be used to come up with less expensive and more successful experiments.   She’ll go over specific examples from her work with companies that show why (and how!) we  should bring in behavioral economics to the world of product development.

See you there!


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