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Join us Wednesday night: Building great products using the insights of irrationality

In a world full of user data and web analytics, there is no shortage of information about what is going on with our products. We have drag-and drop testing tools to help us gather this data and the Agile project structure to rely on when we are uncertain about how to proceed.

But something seems to be missing from all of this data… What we really need is an idea of where to start—we need to know what we want to test in the first place.

Join Irrational Labs co-founder Kristen Berman at Yelp on the night of Wednesday, June 18th as she shares her knowledge of behavioral economics and offers real-life examples of how to apply these principles. There will be pizza, beer, and even some experiments using wine. You won’t want to miss this chance to learn how to build “Products That Count,” so make sure to get your tickets soon (they’re almost sold out)!

Details of the event:

When: Wednesday, 6/18, 7-9 pm

Where: Yelp, 140 New Montgomery Street, San Francisco

Tickets: http://www.eventbrite.com/e/building-great-products-using-the-insights-of-irrationality-tickets-11783834767 (Use promo code WFriends for a 20% discount!)

 

We hope to see you there!

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