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What we’re reading

A behavioral deep dive into online behavior.

Why do we drug test in America? This article claims it’s not because it actually works.

Blending in: Culturally appropriate iodine supplements.

Testing works! After six rounds of tests, they got a 79.3% conversion lift, but needed the first three tests which didn’t “work” to get to that point.

Lock box savings, texts and loan repayments, lotteries for good.

And as a reminder: Dan Ariely’s new book is out. Need life advice? About anything? Love, sex, savings, neighbors, family… It’s cheaper than therapy and definitely funnier. Irrationally Yours.

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