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Designing experiments 101


The main reason companies should use experiments when designing their products is because they help make evidence-based decisions and avoid costly missteps.  This is especially important for new companies, where even a small misstep can cause the product to fail.  

At Irrational Labs, we often help companies design experiments to test their ideas for new product features. This is a part of our behavioral design process, The Behavioral Diagnosis.


Are you interested in learning more about how you can use experiments to improve a product?

Download our guide now


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