The science of why we do what we do.
We’re a nonprofit that applies behavioral economics findings to product, marketing, and organizational design problems. Through understanding human decision making and motivations we help companies create compelling value propositions, grow their customer base and keep them engaged.
In the future, we are all great people. We eat healthy, we call our mom and we save money.
The problem is that we don’t live in the future. We live in the Now. In the Now, the environment determines our behavior. By designing the environment and creating thoughtful interventions, we are able to improve people’s decision making in a way that benefits customers while also growing the companies bottom line.
We’re always looking to work with companies and organizations that are changing the world in positive ways.
We understand how people really think.
We’re irrational creatures. Decades of psychological research has shown that we’re particularly influenced by things like social pressure, loss aversion, emotions, and so on. We take these often counterintuitive research findings and use them to analyze your problems – so that we can understand the true cause of the problems you’re facing. Once we know the cause, we can work with you to create an effective solution. It’s like magic, except it’s science.
We use data.
We take a scientific approach to the problems you’re facing. Using behavioral economics findings, we’ll help you understand the psychology of your customers. While intuition may be tempting to rely on, it’s not something we recommend creating a product or business strategy based on. We’ll guide your team through experimentation, surveys and research to come up with creative, innovative (and practical) solutions based on data.
We look for the small changes that create big results.
We believe in small details. By doing things like reducing friction in the end to end experience, adding relativity to a decision or increasing a user’s commitment to the goal we consistently find that small changes produce large effects.