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This Thursday: User Psychology: The science behind your customers’ decisions

This Thursday, February 5th, Kristen Berman, cofounder of Irrational Labs with Dan Ariely, will present at Action Design SF meetup on the science behind your customers’ decisions. Kristen spoke at the recent Design for Action conference in Washington, DC and is now bringing her wisdom and insight back home to SF for the benefit of…

A Case Study: How reframing a feature can make the user and the business better off

eMoneyPool is a sharing community where members take turns borrowing from a common fund to pay for short-term goals. It’s a centuries old financial practice with roots around the world. When people have trouble accessing capital, they band together and work as a team, not allowing circumstances to get in the way of them achieving…

Links you’ll love

What are the best ways to gain weight? 5 tips for gaining weight when you go to a buffet (…for the price sensitive getting the most for your money). When wasting money is OK: The good, the bad and the psychology behind gym memberships. Getting Freaky: Professor Adam Grant interviews the Freakonomics team about how…

Submit a request for your company to work with a top Academic

Want to more deeply understand your customers? Want to tap into the treasure chest of human behavior insights that Social Scientists have? Irrational Labs is taking applications from companies that would like to be personally matched with top tier human behavior researchers. Please submit your request here by December 28th to be eligible for the…

Links you’ll love

NYTimes: Online Deals for Holiday Shopping: Buyer Beware Retailers use a number of tactics to get consumers excited about a sale, but how many “deals” are really deals? LifeHacker: Don’t Waste Your Mornings on Email and Social Networks Dan Ariely schools us on why checking our email in the morning is a habit worth breaking….

Links you’ll love

World Economic Forum: How Do Psychology and Culture Influence Development Earlier this week The World Bank launched its 2015 World Development Report on Mind, Society and Behavior, challenging traditional views of poverty, development, and decision-making and exploring the ways psychology and culture influence all of the above. Read the report here and watch the World…

4 new behavior books out this month. Your weekend reading list

Enjoy! THE SMALL BIG by Steve Martin, Dr. Noah Goldstein and Dr. Robert Cialdini This is a new book that presents over 50 small persuasion techniques. Want some key snippets? Here is a an overview.  Forbes: An American Horror Story: Seven Big Economic Lies  Economist Jeff Madrick exposes the big economic untruths that we’ve all…

Links you’ll love

National Geographic: Think of Me. Keep it Free. How do we prevent people from parking illegally in handicap spots? In many towns the threat of a heavy fine does not actually work to deter people from taking the close spot.  Watch this sneak preview of Daniel Pink’s new National Geographic series Crowd Control to see…

Links you’ll love

Bloomberg: Nobel Winner Kahneman Cautions Against Ebola “Exaggerated Panic” Daniel Kahneman suggests the ebola epidemic has led to “exaggerated panic” due to the fact that “people measure risk by fear” not probability. NYTimes: What if Age is Nothing But a Mindset? This is an overview of Dr. Ellen Langer’s studies on the ways in which…

Links you’ll love

  Paul Bloom is teaching his Coursera class: Moralities of Everyday Life . It starts Oct 7. How can we explain kindness and cruelty? Where does our sense of right and wrong come from? Why do people so often disagree about moral issues? This course explores the psychological foundations of our moral lives. Is it a B…

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