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Ask Ariely: On Financial Feelings, Polling Places, and Meaningless Messages

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ___________________________________________________ Dear Dan, Why is society structured around the accumulation of wealth? Is this part of human nature, and is it the…

How to do a Behavioral Diagnosis

What is it? When we work with companies to help them change behavior for good, the behavioral diagnosis is where we begin. It’s a process that helps us figure out how well something is designed to encourage a key behavior. It is a detailed, step-by-step analysis of how users actually behave. We have previously shared…

Designing experiments 101

The main reason companies should use experiments when designing their products is because they help make evidence-based decisions and avoid costly missteps.  This is especially important for new companies, where even a small misstep can cause the product to fail.   At Irrational Labs, we often help companies design experiments to test their ideas for…

Beginning at the End

Part of the CAH Startup Lab Experimenting in Business Series By Rachael Meleney and Aline Holzwarth Missteps in business are costly—they drain time, energy, and money. Of course, business leaders never start a project with the intention to fail—whether it’s implementing a new program, launching a new technology, or trying a new marketing campaign. Yet, new…

Ask Ariely: On Surveillance Success, Relationship Recovery, and Taste Temptation

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ___________________________________________________ Dear Dan, I’m seeing many more surveillance cameras in shopping malls, restaurants, roads and even my workplace. I doubt that anyone…

Build better health and finance tech products for humans. Join the Startup Lab.

We’re excited to announce that we’re searching for our next class of the Startup Lab, which begins October 2017. Applications are only open until June 30th at 5pm EST. Apply to the Startup Lab now. Our academic incubator supports problem-solvers by making behavioral economics findings accessible and applicable. See how behavioral researchers and entrepreneurs work…

Ask Ariely: On Dreadful Driving, Levelheaded Loving, and Successful Standing

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ___________________________________________________ Dear Dan, My daily commute takes about 40 minutes each way—and it feels even longer because so many of my honking…

Ask Ariely: On Passionate Presents, Curious Compulsions, and Happiness Hints

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ___________________________________________________ Dear Dan, Before we got married four years ago, my husband and I would give each other amazing, thoughtful birthday gifts….

Ask Ariely: On Tempting Tomatoes, Genuine Gestures, and Optimistic Outcomes

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ___________________________________________________ Dear Dan, We grow lots of tomatoes in our backyard garden, and we eat or freeze all of them. Each year,…

Ask Ariely: Helmet Hesitation, Contemporary Caring, and Bicycle Bummers

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ___________________________________________________ Dear Dan, A friend told me recently that wearing a bike helmet is actually more dangerous than not wearing one because…

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