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A nice incentive scheme coupling physical health and financial health

Commercial Bank of Dubai launched a new app, CBD Active Saver, that invites customers to link their savings account with the FitBit or Jawbone activity tracker devices. The more active a customer is, the higher their savings interest rate. Read more.

3 UX examples that use behavioral techniques

Small details can influence your users’ behavior. Below are 3 examples which involve mostly copy tweaks. Feel free to send Irrational Labs any examples of small detail changes you see in the wild. This is a nice use of social proof within a recommendation. The text that says ‘used by almost everyone’ could reduce friction…

What we’re reading

A behavioral deep dive into online behavior. Why do we drug test in America? This article claims it’s not because it actually works. Blending in: Culturally appropriate iodine supplements. Testing works! After six rounds of tests, they got a 79.3% conversion lift, but needed the first three tests which didn’t “work” to get to that…

What utility companies have learned about increasing our energy usage

[By Rohini Venkatraman, Product Manager & Kristen Berman, Irrational Labs cofounder] Utility companies, like many companies, split their energy between mixed incentives. Imagine an angel and a devil sitting on each shoulder sending contradicting messages. The angel is reminding the utility company about global warming and its role to save the earth. The devil is…

How one startup improved their first use experience using behavioral principles

Kiwi is a fintech savings platform that enables users to access personalized prepayment health savings plans. Kiwi’s platform integrates with health clinics to provide financially at risk patients access to a planning service that provides financial guidance and a tangible savings method for needed medical procedures. The problem: While proper, quality and immediate care for…

Links you’ll love

Because willpower isn’t enough to get us to the gym at the end of a long day. Freakonomics’ podcast tells us how “temptation bundling” and fresh starts can help us tackle our goals, even when we don’t want to. Harvard Business School schools us on how asking for advice can actually make you seem smarter….

Deadlines, Deadlines, and more Deadlines

[By Wendy De La Rosa and Irrational Labs] Imagine stepping into a high quality French pastry shop. Baguettes, croissants, and chocolate covered truffles are all abundantly displayed behind the counter. The French pastry shop is giving away gift certificates and you have the option of choosing one of the following: A gift certificate that expires…

The art of capturing your wait list demand

Robinhood, a new investment app, nails their wait list strategy. They do two things very well from a behavioral standpoint: 1) Remind people what they signed up for. 2) Help their potential users avoid procrastination with clear and powerful deadlines.

What race promoters can teach us about e-commerce sales

You have signed up for a 10k running race. As a part of the race, you, the runner, will get a gift bag as you cross the finish line. This gift bag includes a t-shirt that promotes the race. Imagine a t-shirt that says, “Santa Cruz 10k” A while back, it was customary to include the race t-shirt…

Why do Republicans deny climate change?

[By Rohini Venkatraman, Product Manager & Kristen Berman, Irrational Labs cofounder]   “We need more data to move forward.” “That just won’t work.” “It’s a good problem, but not high enough on the priority list” “Sorry, no budget. Maybe next quarter.” These are the ringtones of rejection. Whether you’re an entrepreneur or an intrapreneur, your…

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