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Behavioral Deep Dive: Videos to Help You Think Like a Choice Architect

Behavioral economics is the cult of small details. Getting the small details right can drive higher conversion rates and more engaged, happier users. By watching our behavioral deep dives you’ll be able to see how Eveyln Gosnell, a choice architect, evaluates a product strategy and user interface. We ask and answer key product questions like:…

Ask Irrational Labs: on referral prostitution and hiring for keeps

Dear Irrational Labs, We are considering giving our users a small monetary incentive – either money or a discount – to share our app with their friends, and accelerate its adoption. It’s a cheap way to access a wide audience by leveraging people’s social circles. Should we do this? – Need More Users —————————————————————————- Hi…

This Thursday: User Psychology: The science behind your customers’ decisions

This Thursday, February 5th, Kristen Berman, cofounder of Irrational Labs with Dan Ariely, will present at Action Design SF meetup on the science behind your customers’ decisions. Kristen spoke at the recent Design for Action conference in Washington, DC and is now bringing her wisdom and insight back home to SF for the benefit of…

A Case Study: How reframing a feature can make the user and the business better off

eMoneyPool is a sharing community where members take turns borrowing from a common fund to pay for short-term goals. It’s a centuries old financial practice with roots around the world. When people have trouble accessing capital, they band together and work as a team, not allowing circumstances to get in the way of them achieving…

Links you’ll love

What are the best ways to gain weight? 5 tips for gaining weight when you go to a buffet (…for the price sensitive getting the most for your money). When wasting money is OK: The good, the bad and the psychology behind gym memberships. Getting Freaky: Professor Adam Grant interviews the Freakonomics team about how…

Submit a request for your company to work with a top Academic

Want to more deeply understand your customers? Want to tap into the treasure chest of human behavior insights that Social Scientists have? Irrational Labs is taking applications from companies that would like to be personally matched with top tier human behavior researchers. Please submit your request here by December 28th to be eligible for the…

Links you’ll love

NYTimes: Online Deals for Holiday Shopping: Buyer Beware Retailers use a number of tactics to get consumers excited about a sale, but how many “deals” are really deals? LifeHacker: Don’t Waste Your Mornings on Email and Social Networks Dan Ariely schools us on why checking our email in the morning is a habit worth breaking….

Links you’ll love

World Economic Forum: How Do Psychology and Culture Influence Development Earlier this week The World Bank launched its 2015 World Development Report on Mind, Society and Behavior, challenging traditional views of poverty, development, and decision-making and exploring the ways psychology and culture influence all of the above. Read the report here and watch the World…

T’is the Season to Commit

[By Rohini Venkatraman. Edited by Kristen Berman] It’s that time of year again: The season of giving. A few weeks ago, I received an all-company email: Have clothes that you don’t need/never use or need more space in your own closet? Donate them! Please bring items through this week to the boxes located at the…

4 new behavior books out this month. Your weekend reading list

Enjoy! THE SMALL BIG by Steve Martin, Dr. Noah Goldstein and Dr. Robert Cialdini This is a new book that presents over 50 small persuasion techniques. Want some key snippets? Here is a an overview.  Forbes: An American Horror Story: Seven Big Economic Lies  Economist Jeff Madrick exposes the big economic untruths that we’ve all…

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