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National Geographic: Think of Me. Keep it Free. How do we prevent people from parking illegally in handicap spots? In many towns the threat of a heavy fine does not actually work to deter people from taking the close spot.  Watch this sneak preview of Daniel Pink’s new National Geographic series Crowd Control to see…

Why the saying “if you don’t have anything nice to say, don’t say anything at all” is wrong

[by Rohini Venkatraman and Kristen Berman] Given the overwhelming number of selfies, buzzfeed shares and descriptions of the weather on Facebook, it may feel like our friends share things without any consideration for how much we will (or won’t) enjoy their update. Surprisingly, this is not the case. We think a lot about our posts….

How to Make Your Product Less Enjoyable

image via SpringWise.com [by Rohini Venkatraman and Kristen Berman] Theatre attendance in Spain is dropping due to a new tax which makes shows more expensive. To combat this trend, one Comedy Club decided to try something radical. Spain’s Teatreneu made entrance to their comedy shows FREE. Attendees could watch an entire show without paying a…

Links you’ll love

Bloomberg: Nobel Winner Kahneman Cautions Against Ebola “Exaggerated Panic” Daniel Kahneman suggests the ebola epidemic has led to “exaggerated panic” due to the fact that “people measure risk by fear” not probability. NYTimes: What if Age is Nothing But a Mindset? This is an overview of Dr. Ellen Langer’s studies on the ways in which…

Links you’ll love

  Paul Bloom is teaching his Coursera class: Moralities of Everyday Life . It starts Oct 7. How can we explain kindness and cruelty? Where does our sense of right and wrong come from? Why do people so often disagree about moral issues? This course explores the psychological foundations of our moral lives. Is it a B…

The peak-end rule explained for runners

*Disclaimer: Peak / End rule has not, to our knowledge, been tested on 2800 ft elevation trail races. But, it has been tested on childbirth. [Kristen Berman]        

Famed food psychologist Brian Wansink’s new book: “Slim by Design”

Ever wonder why despite dieting you can’t keep away from your overstocked kitchen? Brian Wansink, “the Sherlock Holmes of food,” is out with another psychological review of how our everyday, alterable decisions make staying slim harder than it looks. StartupOnomics speaker, food psychologist and bestselling author, Brian Wansink, of Mindless Eating: Why We Eat More…

How would Dan Ariely re-design the product development process?

Product Hunt asked Dan Ariely to provide his views on the problems with Silicon Valley’s approach to product development. Listen and learn here: What is top of mind for Dan Ariely The biggest mistake that product people make in our product development process and suggestions on how to overcome it Why Homer Simpson is a…

New event: Register now to hang out with the author of “The Invisible Gorilla”

Chat with Christopher Chabris on September 21 about The Invisible Gorilla: How Our Intuitions Deceive Us. Wendy, Irrational Labs’ researcher and strategist, leads a monthly behavioral economics reading and discussion series in New York City and San Francisco.  The series is for anyone interested in behavioral economics and meeting other behavioral economic enthusiasts. This month, we are…

The Burning Man Arms Race and if we should fear ‘turnkey tech camps’

When people are asked if their house is big enough, the answer they give depends how big their house is relative to houses in their neighborhood. This idea is typically called ‘Keeping up with the Jones’, but Robert Frank in the Darwin Economy sees it as a destructive ‘Arms Race’.  We work longer hours to…

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