Blog

How to make your time fly: 3 ways TSA could make our lives a little better

By Logan Ury, an Irrational Researcher, Google Marketer and a soul that seeks to forever eliminate airport security-line stress — What is time, really? A behavioral approach to affecting perceived wait time Think about the last time you waited in a security line at the airport. How long did you wait? Well, if you’re like most…

Irrational Labs partners with San Francisco’s ‘Red Victorian’ Social Club for Social Experimentation

The Red Victorian, a new residence, hotel and social club in the Upper Haight of San Francisco, is pleased to announce a partnership with Irrational Labs, a non-profit that brings behavioral economics to high impact organizations. This partnership will focus on understanding and improving individual and group experiences at the Red Vic through applying the…

Psychology of the river or designing your life to hit the best rapids

Author: Kristen Berman, co-founder of Irrational Labs How do we avoid the feeling of complacency? How could we hack marriages to be happier? How can we be the change-maker at work? While a river may not have all of the answers, it does reveal some insights. This month, I along with 15 other friends, went…

Why some health apps can get you off the couch – and others can’t

Author: Rohini Venkatraman is a product manager at Livefyre.  Getting to the gym is hard. We all know this from our own experiences. The excuses are endless. Putting on our workout gear, deciding on a workout plan, and traveling to the gym feel like (and sometimes are) insurmountable barriers. The Nike Training Club app tackles…

Links you’ll love

Stuff going on that relates to the behavior world: The British Gov’s Behavioral unit (BIT) gets help from Harvard’s Kennedy school. This is a pretty big deal in the world of applied BE. We tend to project our behavior onto others. This means that we think that everyone is just like us! Beware product managers…

Thanks to everyone who applied to StartupOnomics 2014

This year we had an amazing group of Startups apply to StartupOnomics, our annual behavioral economics conference that brings together startups and the top behavioral academics. Thanks to everyone who submitted an application. As of now, we have notified everyone who was accepted and have secured our 2014 participant list. If you want to learn…

Chat with Dan Ariely about Predictably Irrational: Aug 17th

Chat with Dan Ariely about Predictably Irrational │   Join Wendy’s Monthly Behavioral Economics Reading & Discussion Series Wendy, Irrational Labs’ researcher and strategist, leads a monthly behavioral economics reading and discussion series in New York City and San Francisco.  This series is for anyone interested in behavioral economics and meeting other behavioral economic enthusiasts. This month, we…

Ask Ariely: On Reservation Reservations and the Psychology of Parking

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ______________________________________________________ Dear Dan, I recently went to a restaurant that doesn’t take reservations. The maître d’ told me that the wait would … … Continue reading

Why you should watch football until the very end

By Wendy De La Rosa, Dan Ariely, and Kristen Berman During the last month, the World Cup has captivated the globe, including our team at Irrational Labs. We have watched all 64 games and rejoiced / suffered through each of the 171 goals (not counting penalty kicks).  This  2014 FIFA World Cup turned out to … … Continue reading

Ask Ariely: On the Perks of Pickup Lines, Puppy Problems, and Probing Personality

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ______________________________________________________ Dear Dan, I am happily married and was never much for the bar scene. But I do wonder if those cheesy … … Continue reading

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