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Ask Ariely: On the Perks of Pickup Lines, Puppy Problems, and Probing Personality

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, you can tweet them to @danariely with the hashtag #askariely, post a comment on my Ask Ariely Facebook page, or email them to AskAriely@wsj.com. ______________________________________________________ Dear Dan, I am happily married and was never much for the bar scene. But I do wonder if those cheesy…

How to Design (GREAT) Experiments: Comprehensive guide

Bella Rozenkrants is Irrational Labs Lead Behavior Researcher and is a 4th year PHD at Stanford.  Apply to StartupOnomics by Thursday the 10th to hang with her and learn more about how to hack human behavior. Get the Free Experiment Guide here.  Bombastic Beats launched a new music app that processes speech patterns and noise levels…

The art and science of gifting: 8 tangible gifting ideas that are proven to wow

Irrational Labs and Loop Commerce went to Vegas.  We talked about how to give (and not to give) gifts that people will love, based on our joint gift-giving research. The talk is posted here. Enjoy.   In celebration of this, here are 8 gifts that your loved ones will love (of course, all based on science.) 1)…

The top 3 mistakes Facebook made when writing their survey (and 3 tips on how to avoid them)

By David Hagmann, Bella Rozenkrants and Kristen Berman In a famous study on organ donations, researchers found that simply changing the default option from checking a box to become an organ donor to checking a box to not be an organ donor vastly increases how many people become donors. This may not be surprising. Defaults…

What sign-up flows could learn from online dating

Kristen Berman is the co-founder of Irrational Labs with Dan Ariely. Edited by Rohini Venkatraman. Want to learn more about how small details have a big difference? Applications now open for StartupOnomics.com. Assume that you’re a female and dating online.  Two men message you. Jack messages and asks you straight away to go and get a…

How small copy changes can make a big (revenue) difference

Kristen Berman is the co-founder of Irrational Labs. Rohini Venkatraman is a product manager at Livefyre.  It’s Friday at 5 PM and you’re wrapping up work after an intense week. A drink sounds great right about now and you text a few friends to meet up for happy hour. Plans are made and the laptop is…

Links you’ll like: Behavioral tidbits from around the web

Alaska to put free pregnancy tests in bars A randomized controlled trial will put pregnancy test dispensers in bars in Alaska. They are hoping that having pregnancy tests readily available will be more effective than just having a sign on the wall.  This is a nice example of an intervention that reaches people at the…

Available Today: Dan Ariely and Irrational Lab’s Behavior Workbooks

Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior How many times has your product or marketing team sat in a room and debated the virtue of a feature? Or the top barriers to adoption? Or the best pricing strategy? Over the last year, Dan Ariely, Kristen Berman and Jason Hreha summarized…

Ask Irrational Labs: Customer Referrals, Prostitution and Hiring

By Kristen Berman, co-founder of Irrational Labs and Amanda Kattan, chief mischief maker. Ask Irrational Labs is play on the societal concept of advice columns. We answer product questions using principles of behavioral economics and the psychology of your users.  ———- Dear Irrational Labs, We are considering giving our users a small monetary incentive –…

The Red Sneaker Effect: How to increase the value of your brand…by ignoring the norm

Kristen Berman is the co-founder of Irrational Labs with Dan Ariely. Rohini Venkatraman is  a product manager at Livefyre and passionate about all things irrational. Say you were walking down the street and passed a man wearing a business suit and red sneakers. With no other information, how would you rate this person’s competence and…

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