Blog

StartupOnomics Speaker Announcement: Brian Wansink, Famed Author, director of Cornell’s Food Lab and Exec Director of the USDA’s nutrition center

Have you ever gotten to the bottom of a huge movie-theater popcorn bucket and wondered how and why you ate so much of that average-tasting (maybe even stale) popcorn? Brian Wansink, director of the Cornell Food and Brand and best-selling author of Mindless Eating: Why We Eat More Than We Think, would say that merely the…

StartupOnomics Speaker Announcement: Hal E. Hershfield, UCLA professor

StartupOnomics Speaker Announcement: Hal E. Hershfield, Assistant Professor of Marketing at UCLA’s Anderson School of Management Hal E. Hershfield spends a lot of his time thinking about, well, time—and how it can have a significant impact on our emotional experience and decision-making. Recently named a Rising Star by the Association for Psychological Science, he has…

Join us Wednesday night: Building great products using the insights of irrationality

In a world full of user data and web analytics, there is no shortage of information about what is going on with our products. We have drag-and drop testing tools to help us gather this data and the Agile project structure to rely on when we are uncertain about how to proceed. But something seems…

Favor? Send us your Referrals for StartupOnomics

This year we’re going heavy on the referrals for our StartupOnomics Summit. It  just makes sense to accept companies that are already vetted and already vetted by people we trust. SO…if you know of a company in finance, health or education that is trying to make a dent in this world, pass on the link…

StartupOnomics Speaker Announcement: Gregg Rapp, Leading “Menu Engineer”

Gregg Rapp is the brains behind how to optimize  a menu to make you buy more. It’s called Menu Engineering.  Gregg is the leading thinker in this field. And he is coming to StartupOnomics.  Where is the best  location on a menu to get people to purchase? How do you influence what customers order? What…

Applications Open for StartupOnomics 2014: Dan Ariely’s Summit for Startups

Please don’t contain yourself. The Behavioral Economics Summit, StartupOnomics, is an annual gathering with the world’s leading thinkers on human behavior. At the end of the weekend attendees will walk away knowing how to move the needle on their biggest customer problems…and with an overwhelming amount of tangible ideas to test implement immediately.  Apply to StartupOnomics if…

Love behavioral economics? Join the BE Reading Group (SF and NYC)

Want to talk behavior? Join Wendy’s Monthly Behavioral Economics Reading & Discussion Series   Wendy, Irrational Labs researcher and strategist, is leading a monthly behavioral economics reading and discussion series in New York City and San Francisco.  This series is for anyone interested in behavioral economics and meeting other behavioral economic enthusiasts.  We are kicking…

StartupOnomics 2014 Dates Announced

ROUND 4. We’re excited to announce dates for the 4th annual StartupOnomics. August 22nd, 23rd and 24th, at the beautiful Cavallo Point, under the Golden Gate bridge.   Applications will open in June. This event brings the leading thinkers on human behavior together with companies and teams trying to improve people’s lives.  We lock everyone…

Heading to Vegas in May? Join Kristen and Loop Commerce and learn about how to (or how not to!) gift.

The Gifter’s Dilemma: How Behavioral Economics of Gifting Impacts Commerce Hard Rock Hotel & Casino – Artist Hall 3-6 | Tuesday, May 13 | 4:15pm This session investigates the impact that the study of Behavioral Economics has in commerce. Working alongside Prof. Dan Ariely, the renowned behavioral economist and author, the speakers of this session…

Friday afternoon talk at Stanford with HCI: Designing Experiments for Behavior Change

Join us on Friday with the HCI group.  Kristen, Irrational Labs co-founder, will go over designing experiments for behavior change   Details: April 25, 2014, 12:50-2:05pm, Gates B01 · Open to the public CS547 Human-Computer Interaction Seminar (Seminar on People, Computers, and Design) http://hci.st/seminar http://cs547.stanford.edu/speaker.php?date=2014-04-25   Talk summary: We now have an overflow of user…

You couldn’t resist, could you?

Join to learn more irresistible experiences and events.