Why Soul Cycle has Swept the Celeb (and normal people) world

When we start a renewed push to workout more, usually we also become good at creating  creative excuses to avoid the pain.  We create feasible rationalizations about the amount of work we have on our to-do list. We give a nod to our past good behavior as the reason why we don’t have to go…

The best way to understand loss aversion…at any age

Many economists explain loss aversion by asking you how you would feel if you found $100 on the street vs if someone came up to you and (non violently) took $100 from your wallet. The emotional impact of losing $100 has been proven to be twice as strong as the feeling we experience when gaining…

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