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Why do some social posts spread and others don’t?

Sometimes we post things on Facebook and they get NO likes.  And, sometimes they catch on like wildfire. Why is that? Our intuition would say that the number of LIKES depends on the quality of  the post. Interesting posts should get more LIKES than non-interesting ones. Researchers Egebark and Ekstrom had a different hypothesis. Instead…

Why Soul Cycle has Swept the Celeb (and normal people) world

When we start a renewed push to workout more, usually we also become good at creating  creative excuses to avoid the pain.  We create feasible rationalizations about the amount of work we have on our to-do list. We give a nod to our past good behavior as the reason why we don’t have to go…

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