Dan Ariely on Coursera: 8 week program

  March 11

About the Course
This course will draw heavily on my own research, and pulls largely from my three books: Predictably Irrational (2008), The Upside of Irrationality (2010), and The Honest Truth About Dishonesty (2012). We will examine topics such as our “irrational” patterns of thinking about money and investments, how expectations shape perception, economic and psychological analyses of dishonesty by honest people, how social and financial incentives work together (or against each other) in labor, how self-control comes into play with decision making, and how emotion (rather than cognition) can have a large impact on economic decisions. This highly interdisciplinary course will be relevant to all human beings.

The goals of this class:
Introduce you to the range of cases where people (consumers, investors, managers, friends, significant others, and even you) might make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics.
Help you think creatively about the applications of behavioral economics to the development of new products, technologies and public policy, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on all of us.
Course Syllabus
There are two tracks that you can take to receive a Statement of Accomplishment for this course. For each track, you will need to earn a grade of 85% or above, but your path toward that grade will be different under each track.

50% Lecture Quizzes
50% Final Exam

20% Reading Quizzes
20% Lecture Quizzes
30% Final Exam
15% “Solve a Problem” Writing Assignment
15% “Design an Experiment” Writing Assignment
Recommended Background
Curiosity about human nature.
Suggested Readings
I will cover some of the material that is in my 3 books Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (2008), The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (2010), and The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves (2012).

And in honor of this class, all three books will be available as an e-bundle. You can purchase the Irrational Bundle through Chegg, Kindle, Nook, iBookstore, Kobo, or Google.
Course Format
Precourse: Introduction to Behavioral Economics

Week 1: Irrationality

Week 2: Psychology of Money

Week 3: Dishonesty

Week 4: Labor and Motivation

Week 5: Self-control

Week 6: Emotion

Postcourse: Applications
Will I get a Statement of Accomplishment after completing this class?
Yes. Students who complete the class with a grade of 85% and above will receive a Statement of Accomplishment signed by Dan.

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