We had our intensive weekend retreat and are now in the midst of designing experiments. 2013 StartupOnomics is closed to new attendees. 2014 dates will be announced in January.
StartupOnomics is the behavioral economics university for Startups. Announcing 2014 dates in January.
Join us the smart companies that have attended: Basis, LumoBack, Square, LinkedIn, Intuit, Warby Parker, LearnUp, Lendup, WattVision, WaterSmart, Etsy…
Startuponomics is two days and nights of engaging, interactive lectures and working sessions with the most renowned experts in behavioral economics today. We follow up the intensive weekend with two check-in sessions that ensure the learnings are long lasting. This intimate and intensive immersion in behavioral economcs brings the new insights, research and minds from academia to the startup world.
The power of understanding people
Designing products and services that change behavior is something all startups must master to truely achieve your mission. Good news. There is a secret sauce.
To change behavior we must first understand how our customers make decisions. At StartupOnomics we will unmask the powerful tricks that our minds play on us in order to understand our customers’ day to day decision-making. Only then can we really start to influence these decisions for the better.
Our Hot Topics Include:
• Product adoption and growth
• Increasing addictive usage
• Building loyal customers that love you
• Payment strategies
• Building a team that loves what they do
• Measuring what matters
• Testing approaches and best practices
Dates for 2013 StartupOnomics
- Weekend Retreat: Friday, August 23, 5pm through Sunday August 25th, 4pm.
- Follow Up Session 1: Wednesday October 2nd, from 2 – 5pm in SF
- Follow Up Session 2: End of November. TBD.
Who should apply?
Founders or key employees of startups or thought leaders in growing companies that are working on game changing ideas and are committed to learning how to apply behavioral economics concepts in their work. Ideally, we would like to have 2 people from each company attend.
Please apply only if you are in one of these verticals: Health, Finance, Environment, Education and Big Data. You must be able to make all of the times/dates listed.
The Weekend Intensive retreat is located 10 minutes from San Francisco – over and then under the bridge. We will be at a location that will fill your Instagram feed for days. Cavallo Point is perfect for fun, frolicking and learning with epic views and wondrous sunsets.
Check it out. Cavallo Point
Deadline has passed for 2013.
To cover costs of speakers, location, food, housing and the ongoing engagements, it is $1,500 per person. You will be asked to pay after you are accepted.
Your Main Professors. (Two of the top behavioral economists in the world)
Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke university, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of Economics. He is also the founding member of the Center for Advanced Hindsight.
He is the author of three New York Times Bestsellers: ‘Predictably Irrational: The Hidden Forces that Shape Our Decisions’ and ‘The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home.’ His newest book “The (Honest) Truth About Dishonesty: How We Lie To Everyone – Especially Ourselves” is starting a movement on truthfulness around the world.
His research has been published in leading psychology, economics, and business journals, and has been featured occasionally in the popular press. He is a regular contributor to Marketplace on NPR.
Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.
He is the co-author – with Elizabeth Dunn – of a new book on how to get more happiness bang for the buck, Happy Money: The Science of Smarter Spending.
Mike has written op-eds for the New York Times, Forbes, and the Los Angeles Times. His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 and 2009. His “The IKEA Effect: When Labor Leads to Love” was featured in Harvard Business Review’s Breakthrough Ideas for 2009. In 2012, he was selected for Wired Magazine’s Smart List as one of “50 People Who Will Change the World.”
What will you walk away with?
At StartUpOnomics, you’ll start to understand human complex behaviors and then spend time applying the concepts to your own company.
Irrational Labs 6 behavior workbooks
We’ve taken Dan Ariely and Irrational Labs’s insights on human behavior and packaged them up for companies to use in their daily work. You’ll walk away with six workbooks that provide academic and software examples of behavioral economics in practice, thoughtful exercises and a concrete plan to roll out this new information to your company.
A plan to improve (and speed up) your current development process
How much time do you spend today worrying about how customers will react to your product? The toolkit you’ll gain at StartupOnomics will dramatically increase your confidence in making product decisions. Applying behavioral economics to the design of your service, product or team structure usually won’t take tons of development. It usually won’t take advertising dollars. But it can change behavior.
Understanding of how your customers think about spending their money
We’ll uncover how users’ percieve value in your product and start to think about how you can improve it.
Knowledge on how to motivate your users to take action
You’ll learn tools to change your user’s behavior and help them make better decisions.
Tips and tricks to amplify (or kill) employee energy and motivation
You can’t do the Startup thing alone. We’ll review specific ways for you to empower others to get on board with your vision.
Recommended methods for observation and experiments
We’ll design practical experiments you can actually apply to your specific business.
It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line. StartUp-Onomics is a crash course in doing this.