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An exaggerated focus on habits is not only bad for customers: It may also lead a product team to over-invest in the wrong features.
We believe that there are fundamental reasons to ensure that we actively create the choice architecture in order to be helpful rather than harmful — and that it makes people’s lives better and longer. It’s on designers, product managers and engineers to design the system that does this.
See how simple testing can reveal opportunities for growth.
The paper provides a general definition of habits and habit formation in order to propose a framework for when and how product makers should consider designing a habit into their product.