Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke university, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the department of Economics. He is also the founding member of the Center for Advanced Hindsight.

Dan is the author of three New York Times Bestsellers: ‘Predictably Irrational: The Hidden Forces that Shape Our Decisions’ and ‘The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home.’  His newest book “The (Honest) Truth About Dishonesty: How We Lie To Everyone – Especially Ourselves” is starting a movement on truthfulness around the world.

Worth watching: What makes us feel good about our work

Mike Norton

Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management. He is the co-author – with Elizabeth Dunn – of a new book on how to get more happiness bang for the buck, Happy Money: The Science of Smarter Spending.

Worth watching: How to buy happiness

Leif Nelson

Associate Professor of Marketing, University of California, Berkeley, Haas School of Business

Leif Nelson is an Associate Professor of Marketing at the Haas School of Business at University of California, Berkeley. His research has looked at the factors influencing the enjoyment of experiences and the frequent observation that those factors are neglected by consumers. His research has been published in a number of leading scientific and business journals and has been covered in the Wall Street Journal, the New York Times, the Economist and many other media outlets. His recent research has looked at Pay-What-You-Want pricing and its potential role in sustainable efforts at corporate social responsibility.

Worth Reading: Pay what you want overview

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