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A behavioral deep dive into online behavior. Why do we drug test in America? This article claims it’s not because it actually works. Blending in: Culturally appropriate iodine supplements. Testing works! After six rounds of tests, they got a 79.3% conversion lift, but needed the first three tests which didn’t “work” to get to that…

What utility companies have learned about increasing our energy usage

[By Rohini Venkatraman, Product Manager & Kristen Berman, Irrational Labs cofounder] Utility companies, like many companies, split their energy between mixed incentives. Imagine an angel and a devil sitting on each shoulder sending contradicting messages. The angel is reminding the utility company about global warming and its role to save the earth. The devil is…

How one startup improved their first use experience using behavioral principles

Kiwi is a fintech savings platform that enables users to access personalized prepayment health savings plans. Kiwi’s platform integrates with health clinics to provide financially at risk patients access to a planning service that provides financial guidance and a tangible savings method for needed medical procedures. The problem: While proper, quality and immediate care for…

Links you’ll love

Because willpower isn’t enough to get us to the gym at the end of a long day. Freakonomics’ podcast tells us how “temptation bundling” and fresh starts can help us tackle our goals, even when we don’t want to. Harvard Business School schools us on how asking for advice can actually make you seem smarter….

The art of capturing your wait list demand

Robinhood, a new investment app, nails their wait list strategy. They do two things very well from a behavioral standpoint: 1) Remind people what they signed up for. 2) Help their potential users avoid procrastination with clear and powerful deadlines.

What race promoters can teach us about e-commerce sales

You have signed up for a 10k running race. As a part of the race, you, the runner, will get a gift bag as you cross the finish line. This gift bag includes a t-shirt that promotes the race. Imagine a t-shirt that says, “Santa Cruz 10k” A while back, it was customary to include the race t-shirt…

Why do Republicans deny climate change?

[By Rohini Venkatraman, Product Manager & Kristen Berman, Irrational Labs cofounder]   “We need more data to move forward.” “That just won’t work.” “It’s a good problem, but not high enough on the priority list” “Sorry, no budget. Maybe next quarter.” These are the ringtones of rejection. Whether you’re an entrepreneur or an intrapreneur, your…

Behavioral Deep Dive: Videos to Help You Think Like a Choice Architect

Behavioral economics is the cult of small details. Getting the small details right can drive higher conversion rates and more engaged, happier users. By watching our behavioral deep dives you’ll be able to see how Eveyln Gosnell, a choice architect, evaluates a product strategy and user interface. We ask and answer key product questions like:…

Money and Couples: How to design a relationship for increased savings and happiness

You are sharing a life, a home and your pocketbook with your significant other, and maybe even some kids. Among all of the things you could fight about with your significant other, financial disagreements are a major source of strife in many relationships. In fact, 70 percent of all divorces cite money as the reason…

Ask Irrational Labs: on referral prostitution and hiring for keeps

Dear Irrational Labs, We are considering giving our users a small monetary incentive – either money or a discount – to share our app with their friends, and accelerate its adoption. It’s a cheap way to access a wide audience by leveraging people’s social circles. Should we do this? – Need More Users —————————————————————————- Hi…

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