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What utility companies have learned about increasing our energy usage

[By Rohini Venkatraman, Product Manager & Kristen Berman, Irrational Labs cofounder] Utility companies, like many companies, split their energy between mixed incentives. Imagine an angel and a devil sitting on each shoulder sending contradicting messages. The angel is reminding the utility company about global warming and its role to save the earth. The devil is…

Why do Republicans deny climate change?

[By Rohini Venkatraman, Product Manager & Kristen Berman, Irrational Labs cofounder]   “We need more data to move forward.” “That just won’t work.” “It’s a good problem, but not high enough on the priority list” “Sorry, no budget. Maybe next quarter.” These are the ringtones of rejection. Whether you’re an entrepreneur or an intrapreneur, your…

T’is the Season to Commit

[By Rohini Venkatraman. Edited by Kristen Berman] It’s that time of year again: The season of giving. A few weeks ago, I received an all-company email: Have clothes that you don’t need/never use or need more space in your own closet? Donate them! Please bring items through this week to the boxes located at the…

Why the saying “if you don’t have anything nice to say, don’t say anything at all” is wrong

[by Rohini Venkatraman and Kristen Berman] Given the overwhelming number of selfies, buzzfeed shares and descriptions of the weather on Facebook, it may feel like our friends share things without any consideration for how much we will (or won’t) enjoy their update. Surprisingly, this is not the case. We think a lot about our posts….

How to Make Your Product Less Enjoyable

image via SpringWise.com [by Rohini Venkatraman and Kristen Berman] Theatre attendance in Spain is dropping due to a new tax which makes shows more expensive. To combat this trend, one Comedy Club decided to try something radical. Spain’s Teatreneu made entrance to their comedy shows FREE. Attendees could watch an entire show without paying a…

Why some health apps can get you off the couch – and others can’t

Author: Rohini Venkatraman is a product manager at Livefyre.  Getting to the gym is hard. We all know this from our own experiences. The excuses are endless. Putting on our workout gear, deciding on a workout plan, and traveling to the gym feel like (and sometimes are) insurmountable barriers. The Nike Training Club app tackles…

How small copy changes can make a big (revenue) difference

Kristen Berman is the co-founder of Irrational Labs. Rohini Venkatraman is a product manager at Livefyre.  It’s Friday at 5 PM and you’re wrapping up work after an intense week. A drink sounds great right about now and you text a few friends to meet up for happy hour. Plans are made and the laptop is…

The Red Sneaker Effect: How to increase the value of your brand…by ignoring the norm

Kristen Berman is the co-founder of Irrational Labs with Dan Ariely. Rohini Venkatraman is  a product manager at Livefyre and passionate about all things irrational. Say you were walking down the street and passed a man wearing a business suit and red sneakers. With no other information, how would you rate this person’s competence and…

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